Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.pawsandpeonies.co.uk (the “Site”).

The Data Controller for this website is Paws & Peonies Limited (Company Number: 13108420), with its registered office address at 38 Drill Hall Place, Newport, TF10 7GS. 

1. PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.

We collect Device Information using the following technologies:
  • Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit All About Cookies. 
  • Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (processed securely through our payment processors), email address, phone number, and any text, images, or photos uploaded by you for the purposes of item personalisation. We refer to this information as “Order Information.” 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

2. LAWFUL BASIS AND HOW WE USE YOUR PERSONAL INFORMATION
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal information:
  • Performance of a Contract: We use the Order Information to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
  • Legitimate Interests: We use your information to screen our orders for potential risk or fraud (in particular, your IP address), and more generally to improve and optimise our Site.
  • Consent: When in line with the preferences you have shared with us, we use your details to provide you with information or marketing communications relating to our products or services.
3. SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with trusted third parties to help us process and fulfill your orders, as described above. For example: 
  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information on the Shopify Privacy Policy Page.
  • We use third-party couriers and delivery fulfillment services to deliver your personalised gifts. 
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising via your browser or social media settings.
5. YOUR RIGHTS (UK GDPR)
If you are a resident of the United Kingdom or the European Union, you have the following data protection rights under the UK GDPR: 
  • The right to access the personal data we hold about you.
  • The right to rectify or correct inaccurate personal data.
  • The right to erase your personal data ("the right to be forgotten").
  • The right to restrict or object to our data processing.
  • The right to data portability. 

If you wish to exercise any of these rights, please contact us at hello@pawsandpeonies.co.uk. 

6. DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our business records (including tax and accounting compliance) unless and until you ask us to delete this information.

7. CONTACT & COMPLAINTS
For more information about our privacy practices, or if you have any queries at all, please email us at hello@pawsandpeonies.co.uk. 
If you are not satisfied with our response to a privacy query, you have the right to lodge a formal complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO), at ico.org.uk.